Improving Customer Service In HealthcareThrough Better Cultural Sensitivity

People who receive healthcare services are customers. Because today’s patients are consumers and have a choice about where to go for care, there is increasing competition for their business. It’s important to not only maintain current customers, but attract new ones. That’s where good customer service comes in. The customers in a healthy care community are increasingly diverse. Meeting expectations is tricky in the best of times, but add in cultural differences and providing good customer service can be even more challenging. People in different cultures have different expectations as to what great customer service is. And meeting this challenge can make the difference between keeping customers or losing them.